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The Department for International Trade (DIT) helps businesses export and grow into global markets. We also help overseas companies locate and grow in the UK.





Why visit our stand:

Find out more about our services and how we help businesses export and grow into global markets here.

People on our stand:

Sarah Holloway, Interim Technology Officer & Automotive and Future of Mobility Manager, West Coast U.S. | Trade & Investment

sarah holloway

Sarah Holloway is the Automotive and Future of Mobility Manager for the UK’s Department for International Trade in Los Angeles, California. Originally from Kansas City, Missouri Sarah has been living in LA for two years after going to undergraduate school at DePaul University in Chicago. Sarah is passionate about International relations and has a Master’s of Science Degree in International Relations and Business from American University in Washington D.C.

John Kell, MBE, Automotive Sector Team | Technology, Entrepreneurship and Mobility Directorate | Global Trade & Investment

john kell mbe

John Kell is a Chartered Engineer and brings extensive automotive and engineering technology R&D experience to government from the private sector. He has been providing advanced engineering R&D related project management to the Department for International Trade (DIT) since 2008 and before that, he was the automotive and motorsport sector business development manager for the global R&D organisation TWI Ltd. He has a wealth of experience in research and technology development, with a present focus on Advanced Propulsion and Connected & Automated Mobility investment projects. His background in managing manufacturing, design and engineering research assignments has involved him with global projects across Defence, Aerospace, Oil & Gas and Transport sectors.


Find out more

Find out more about each company below, and what they will be showing the 10,000+ visitors:


Aurrigo at ITS UK Pavillionconigital at ITS UK PavillionDfT logodit-logo

innovation factory on ITS Uk Pavillionito on ITS Uk PavillionITS-logonicander on ITS Uk Pavillion

one network at ITS UK Pavillionvalerann on ITS Uk Pavillionwestcotec at ITS UK Pavillionzenzic-logo